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		Creativity isn’t the first word that springs to mind when you think of the CPA profession. But in today’s economic environment, creative strategies are exactly what CPAs need to maintain, and even build, their businesses. As many firms have struggled with staffing issues, the loss of clients and the pressure to reduce fees, there has been one constant theme: resilience. Through the downturns and disappointments, this industry has found ways to adapt — and even thrive — thanks to out-of-the-box strategies.